PROJECTS

PROJECTS

What we deliver

Insights
& Intelligence

academy-coma-slide-symbol

Insights
& Intelligence

academy-coma-slide-symbol

Our Beliefs

If only we KNEW what we don’tknow…

Throughout our years of experience, we got experts in creating new growth opportunities for our companies by digging deeper in existing information and linking the different data-dots […]

If only we could VISUALISE what we know

To bring insights alive in the company it is necessary to visualize them.

If only we could ACTIVATE what we know…

Research is very expensive, so it is key that the insights are activated within the company. When research results are presented we often hear the comment that it was very interesting.

Before more data, make better use of what you already have.

Our Services

TURN DATA &
INTELLIGENCE
INTO CLARITY

Synthesis, knowledge mining, dashboards, strategic storytelling.

UNDERSTAND
PEOPLE, CULTURE
& TRENDS

Consumer understanding, trends, needs, behaviours and tensions.

DECODE CHANNEL
MARKETS &
CATEGORIES

Understand market dynamics, competitive landscapes, category shifts and channel opportunities to identify where growth can come from.

POWER BRAND &
INNOVATION
STRATEGY

Segmentation, positioning inputs, concept learning and opportunity spaces.

Business challenges we help you solve

Business challenges we help you solve: Who are our core consumers and what matters most to them? What is the impact of change in people, culture and behaviour? What are the drivers and barriers to buy my brand? What are the most attractive markets, categories or channels? Which knowledge gaps are stopping better decisions? How do we turn fragmented data into 1 clear business story?

Business challenges we help you solve

Who are our core consumers and what matters most to them?
What is the impact of change in people, culture and behaviour?
What are the drivers and barriers to buy my brand?
What are the most attractive markets, categories or channels?
Which knowledge gaps are stopping better decisions?
How do we turn fragmented data into 1 clear business story?

How : Our O2 Process

ACTIVATE
INSIGHTS

DESIGN
STRATEGIES

GET TO THE
ROOT OF THE
ISSUE​ SQUEEZE VALUE
FROM EXISTING
KNOWLEDGE​ FORMULATE ​
HYPOTHESIS &
IDENTIFY GAPS FILL GAPS
WITH
RESEARCH​ RECONNECT​ CRAFT FRESH
ACTIONABLE
INSIGHTS​​ ALIGN
WITH TEAM img_insights_how-ADN

Brand &
innovation
strategy

Brand &
innovation
strategy

Our Services

BRAND
STRATEGY

INNOVATION
STRATEGY

CATEGORY
STRATEGY

STRATEGIC
FACILITATION

How? Our B2 Process

BRAND x BUSINESS

ACTIVATE
INSIGHTS

DESIGN
STRATEGIES

TRENDS
& ENVIROMENT​ CLEAR
CONSUMER
PORTAIT​ BRAND
HISTORY &
EQUITY​ BRAND
TREE​ BRAND
ARCHITECTURE​ INNOVATION
FUNNEL​ BRAND
COMMUNICATION​

ACTIVAR
INSIGHTS

DISEÑAR
ESTRATEGIAS

TENDENCIAS
Y ENTORNO PERFIL
CLARO DEL
CONSUMIDOR HISTORIA DE
MARCA Y
EQUIDAD ÁRBOL
DE
MARCA ARQUITECTURA
DE MARCA EMBUDO DE
INNOVACIÓN COMUNICACIÓN
DE MARCA

ACTIVAR
INSIGHTS

DISSENYAR
ESTRATÈGIES

COMMUNICACIÓ
DE MARCA EMBUT
D'INNOVACIÓ ARQUITECTURA
DE MARCA RETRAT
CLAR DEL
CONSUMIDOR TENDÈNCIES
I MEDI HISTÒRIA DE
MARCA I
EQUITAT ARBRE
DE MARCA img_insights_how-ADN

Business question we answer

Business questions we answer: How to make our brand more distinctive? Who should be our consumer target? How should we (re)position our brand? What are our innovation opportunities? How to evolve our brand portfolio? Which category choices will drive growth?

Business question we answer

How to make our brand more distinctive?
Who should be our consumer target?
How should we (re)position our brand?
What are our innovation opportunities?
How to evolve our brand portfolio?
Which category choices will drive growth?

Marketing
strategy

Marketing
strategy

Our Services

MARKETING
& GROWTH
STRATEGY

Growth choices, priorities and strategic roadmaps.

BRAND &
COMMUNICATION
PLAN

Communication strategy and integrated planning

INNOVATION
& GO-TO-MARKET
PLAN

Launch strategy, route-to-market choices and commercial readiness

ACTIVATION &
EXECUTION
PLAN

Activations plans, implementation roadmaps and execution support

Business question we answer

Business questions we answer: Where will our next wave of growth come from? Are we investing in the right brands, markets or priorities? How to stay culturally relevant? What should our communication focus on? How to build an integrated marketing and customer plan? How to create an effective marketing plan?

Business question we answer

Where will our next wave of growth come from?
Are we investing in the right brands, markets or priorities?
How to stay culturally relevant?
What should our communication focus on?
How to build an integrated marketing and customer plan?
How to create an effective marketing plan?